Good Collection

With the initial goal of making our signature fabrics 100% traceable by 2025, we have begun the work of transforming the way we produce our clothes. We are especially proud that in addition to representing the exceptional quality that defines Theory, our Good fabrics are ethically sourced and developed in collaboration with fabric mills at the forefront of sustainable manufacturing.

Good Wool

Good Wool

Made with premium merino wool that’s traceable to responsible farms in Australia and South America. Responsibly woven at the Tollegno 1900 mill in Italy.
£315.00
More Colours Available
More Colours Available
£315.00
More Colours Available
More Colours Available
£290.00
More Colours Available
£290.00
More Colours Available
£480.00
More Colours Available
More Colours Available
£315.00
More Colours Available
More Colours Available
£365.00
More Colours Available
More Colours Available

Good Cotton

Good Cotton

Made with American-grown SUPIMA®️ cotton that’s verifiably traceable from the point of origin to the Albini mill in Italy where it’s responsibly woven into cloth.
£250.00 - £260.00
More Colours Available
More Colours Available