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END OF SEASON SALE

UP TO 50% OFF*


SHOP WOMEN

SHOP MEN


Online + In-Store | UK Only

Brighter Days

Summer-ready styles for exploring new horizons.

WOMEN'S NEW ARRIVALS

Brighter Days

Summer-ready styles for exploring new horizons.

MEN'S NEW ARRIVALS


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Women's New Arrivals

NEW IN

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TROUSERS

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BLAZERS

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T-SHIRTS

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TOPS

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COATS

Shop Men

Men's New Arrivals

NEW IN

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VIEW ALL

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TROUSERS

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BLAZERS

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T-SHIRTS

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JUMPERS

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COATS

What To Wear To Work

SHOP WOMEN'S WORKWEAR

Rethink the office dress code with mix-and-match styles as flexible as your workday.

SHOP MEN'S WORKWEAR

Shop office-ready summer styles with endless styling possibilities.

Women's Good Linen

SHOP TOPS & SHIRTS

Meet the style that's distinct enough to stand alone, yet versatile enough to pair with your wardrobe essentials.

SHOP DRESSES
Women's Linen Dresses

Welcome summer in buoyant silhouettes, including our tie-back and drape-back styles in Good Linen, that catch the breeze.

SHOP BLAZERS
Women's Linen Blazers

Opt for nimble blazers like the Boy Jacket to help you look and feel your best, no matter where you’re heading.

EXPLORE THEORY FOR GOOD
Theory For Good

Responsibly woven with sustainable fibers, our elevated stretch Good Linen is soft and breathable in any silhouette.

Men's Good Linen

SHOP BLAZERS
Men's Linen Jackets

Complete your look with a relaxed layer like Clinton Blazer - designed for around-the-clock wear, any day of the week.

SHOP SHIRTS
Men's Linen Shirts

Keep cool on the go in shirts that are distinct enough to stand alone, yet versatile enough to pair with your wardrobe essentials.

SHOP TROUSERS
Men's Linen Trousers

Start from bottom up with expertly tailored trousers like our easy-to-style Curtis Trouser in breathable linen.

EXPLORE THEORY FOR GOOD
Theory For Good

Responsibly woven with sustainable fibers, our elevated stretch Good Linen is soft and breathable in any silhouette.

Men's Trousers

SHOP MEN'S TROUSERS

Designed with purpose, each pair is guaranteed to improve the way you work and inspire the way you live.

SHOP THE TERRANCE JOGGER

A seasonless weekend trouser in a slim fit for maximum polish. 

SHOP THE RAFFI CHINO

A modern alternative to a tailored style that’s ready for work or play.

SHOP THE CURTIS TROUSER

Designed with an internal drawstring, this tapered style delivers optimal ease 24/7.

Essential Duos + Trios

SHOP ESSENTIAL DUOS

Essential Duos for women, available at a better value when purchased two at a time in any size or colour.

SHOP ESSENTIAL TRIOS

Essential Trios for men, available at a better value when purchased three at a time in any size or colour.



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END OF SEASON SALE
Up to 50% off Theory merchandise in retail stores and online at uk.theory.com. Valid in the UK only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

ESSENTIAL DUOS + TRIOS
Choose 2 the same womenswear style, 3 of the same menswear style, in any size or colour to receive an additional discount. Discount will be auto-applied at checkout. Offer valid in Theory retail stores and online at uk.theory.com in the UK only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

REFER-A-FRIEND - 20% OFF
Offer valid for 31 days from date of issue. Discount will be applied when your unique promotional code is entered at checkout. Offer cannot be combined with other promotional offers. Offer valid online at uk.theory.com in the UK only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

EMAIL SIGN-UP - 15% OFF
For new subscribers only. Offer valid for 31 days from date of issue. Discount will be applied when your unique promotional code is entered at checkout. Offer valid in Theory retail stores and online at uk.theory.com in the UK only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

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