Theory For Good
Conscious by design.
We are committed to making a positive impact on the people who wear our clothes, our industry, and our planet, beginning with our Good fabrics.
Shop Now
Discover More
Good Wool Traceable premium merino wool in fresh colors and silhouettes. Responsibly made and precisely tailored, this is workwear for the 21st century.
Shop Women

Water used in the dyeing and finishing of Good Wool is purified and returned to its source. Learn More

Women's Good Wool
Shop Now

Best Sellers