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Men's New Arrivals

Discover our latest styles—from holiday ready tailoring to cashmere sweaters.

View All 51

Trousers 12

Coats + Jackets 17

Jumpers + Cardigans 13

Shirts 4

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Briody Long-Sleeve Polo in Merino Wool

~~Price reduced from to~~ £240.00

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~~Price reduced from to~~ £185.00

Raffi 5-Pocket Pant in Neoteric Twill

~~Price reduced from to~~ £185.00

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Essential Duos: 2 for £320

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~~Price reduced from to~~ £195.00

Crewneck Sweater in Regal Wool

~~Price reduced from to~~ £195.00

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Essential Duos: 2 for £320

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~~Price reduced from to~~ £240.00

Briody Long-Sleeve Polo in Merino Wool

~~Price reduced from to~~ £240.00

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Cassian Harrington Jacket in Paper Nylon

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~~Price reduced from to~~ £495.00

Cassian Harrington Jacket in Paper Nylon

~~Price reduced from to~~ £495.00

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~~Price reduced from to~~ £2,080.00

Marco Jacket in Shearling

~~Price reduced from to~~ £2,080.00

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~~Price reduced from to~~ £185.00

Mayer Pant in Wool Flannel

~~Price reduced from to~~ £185.00

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Dinin Crewneck Sweater in Donegal Wool-Cashmere

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~~Price reduced from to~~ £325.00

Dinin Crewneck Sweater in Donegal Wool-Cashmere

~~Price reduced from to~~ £325.00

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~~Price reduced from to~~ £345.00

Vilare Cable Knit Sweater in Dane Wool

~~Price reduced from to~~ £345.00

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~~Price reduced from to~~ £1,130.00

Wyatt Zip Jacket in Suede

~~Price reduced from to~~ £1,130.00

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~~Price reduced from to~~ £325.00

Dinin Crewneck Sweater in Donegal Wool-Cashmere

~~Price reduced from to~~ £325.00

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~~Price reduced from to~~ £345.00

Vilare Cable Knit Sweater in Dane Wool

~~Price reduced from to~~ £345.00

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WELCOME OFFER
For new subscribers only. Discount will be applied when your unique promotional code is entered at checkout. Offer valid online at theory.com in the UK only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

REFER-A-FRIEND OFFER
Offer valid for one month from date of issue for friend referred, and four months for referee. Discount will be applied when your unique promotional code is entered at checkout. Offer valid online at theory.com in the UK only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

INFLUENCERS
Discount will be applied when the promotional code is entered at checkout. Offer valid in Theory retail stores and online at theory.com in the UK only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

ESSENTIAL DUOS
Choose two selected womenswear or menswear styles, in any size or colour to receive an additional discount. Discount will be auto-applied at checkout. Offer valid in Theory retail stores and online at theory.com in the UK only. Offer terms are subject to change.

SALE + OUTLET
Offer valid on selected styles in Theory retail stores, and at theory.com in the UK only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

APPLE PAY OFFER
Discount will be applied when the Apple Pay payment method is selected at checkout. Offer valid online at theory.com in the UK only. Only available on Apple Pay compatible devices. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

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