Good Wool is premium merino wool that is fully traceable to the farm. Sourced from responsible wool growers in Tasmania and South America and woven by an eco-conscious mill in Italy, this is wool that is consciously manufactured from start to finish.

Good Cotton is extra long staple Supima® cotton, recognised as one of the softest and most durable cottons in the world. To ensure our cotton is verifiable from the farm to the product, we have partnered with Oritain, which uses forensic science to validate our Supima cotton from the point of origin where it was grown to the mill in Italy where it is responsibly woven into cloth.

Good Linen is our signature stretch linen with sustainable properties. Responsibly woven in Italy, it is crafted from three fibers: organic linen, eco-conscious viscose made from cotton by-products, and partially recycled elastane for stretch.