Theory For Good
Conscious by design.
We believe in being a modern, conscious, and responsible company.

We believe that the fashion industry must think of the future, in order to evolve.

We believe that Theory For Good is the bridge to our future, an outline for our commitments to the people who make our clothes, the people who wear them, and our planet.

With the initial goal of making our signature fabrics 100% traceable by 2025, we have begun the work of transforming the way we produce our clothes. We are especially proud that in addition to representing the exceptional quality that defines Theory, our Good fabrics are ethically sourced and developed in collaboration with fabric mills at the forefront of sustainable manufacturing.