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Summer Sale: Up to 60% off + Extra 20% off* - Use code EXTRA20 - Shop Women | Shop Men

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Men's New Arrivals

Breathe new life into your wardrobe with sleek new arrivals. Discover the trousers, blazers, jumpers, shirts, and T-shirts designed to become instant favourites.

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Essential Tee in Cosmos Slub Cotton

~~Price reduced from to~~ £75.00

Essential Duos: 2 for £120

New Season

Quick Add

Brenan Polo Shirt in Cotton-Linen

~~Price reduced from to~~ £175.00

New Season

Quick Add

Camp Collar Shirt in Cotton-Linen

~~Price reduced from to~~ £195.00

New Season

Quick Add

Sarior Tee in Cotton-Linen

~~Price reduced from to~~ £145.00

New Season

Essential T-shirts + Polos

Shop Now

Quick Add

Sarior Tee in Cotton-Linen

~~Price reduced from to~~ £145.00

New Season

Quick Add

Brenan Polo Shirt in Cotton-Linen

~~Price reduced from to~~ £175.00

New Season

Quick Add

Precise Tee in Pima Cotton Jersey

~~Price reduced from to~~ £75.00

Essential Duos: 2 for £120

New Season

Quick Add

Brenan Polo Shirt in Cotton-Linen

~~Price reduced from to~~ £175.00

New Season

Quick Add

Hazelton Zip Jacket in Suede

~~Price reduced from to~~ £895.00

New Season

Quick Add

Cable Knit Polo in Cotton

~~Price reduced from to~~ £195.00

New Season

All Lengths On Board

Decidedly summer trousers and shorts.

SHOP TROUSERS

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Tailored Polo Shirt in Function Piqué

~~Price reduced from to~~ £145.00

New Season

Quick Add

Tailored Polo Shirt in Function Piqué

~~Price reduced from to~~ £145.00

New Season

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WELCOME OFFER
For new subscribers only. Discount will be applied when your unique promotional code is entered at checkout. Offer valid online at theory.com in the UK only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

REFER-A-FRIEND OFFER
Offer valid for one month from date of issue for friend referred, and four months for referee. Discount will be applied when your unique promotional code is entered at checkout. Offer valid online at theory.com in the UK only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

INFLUENCERS
Discount will be applied when the promotional code is entered at checkout. Offer valid in Theory retail stores and online at theory.com in the UK only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

ESSENTIAL DUOS
Choose two selected womenswear or menswear styles, in any size or colour to receive an additional discount. Discount will be auto-applied at checkout. Offer valid online at theory.com in the UK only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

ARCHIVE + SALE + OUTLET
Offer valid on selected styles in Theory retail stores, and at theory.com in the UK only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

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