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End Of Season Sale: New Lines Added - Up to 40% Off Selected Styles* - SHOP WOMEN | SHOP MEN

Shop Summer 2025 collection WOMEN | MEN

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END OF SEASON SALE

New Lines Added

Up to 40% Off Selected Styles*

shop Women

shop Men

Summer, Captured

Styles for all the season’s moments.

SHOP WOMEN

SHOP MEN

New Arrivals

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Top Marks

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Easy Dresses

Sophisticated silhouettes, simplified for summer.

SHOP WOMEN

Trending

Camisole Dress in Crushed Satin

~~Price reduced from to~~ £350.00

New Season

Slip Dress in Floral Satin Georgette

~~Price reduced from to~~ £345.00

New Season

Maxi Tank Dress in City Poplin

~~Price reduced from to~~ £345.00

New Season

Maxi Tank Dress in City Poplin

~~Price reduced from to~~ £345.00

New Season

New Arrivals

SHOP NOW

Trending

Brenan Polo Shirt in Pacific Linen

~~Price reduced from to~~ £165.00

New Season

Curtis Drawstring Pant in Good Linen

~~Price reduced from to~~ £230.00

Kolben Tee in Pacific Linen

~~Price reduced from to~~ £145.00

New Season

Irving Shirt in Relaxed Linen

~~Price reduced from £165.00 to~~ £99.00

New Line Added: Up to 40% off

Power Trousers

Look smart, dress sharp.

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SHOP MEN

Theory Wardrobe

A range of styles for everyone, featuring fresh cuts and bestselling favorites.

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Track My Order
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Size Guide
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About Theory

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Theory For Good
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Promo T&Cs

WELCOME OFFER
For new subscribers only. Discount will be applied when your unique promotional code is entered at checkout. Offer valid online at theory.com in the UK only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

INFLUENCERS
Discount will be applied when the promotional code is entered at checkout. Offer valid in Theory retail stores and online at theory.com in the UK only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

ESSENTIAL DUOS
Choose two selected womenswear or menswear styles, in any size or colour to receive an additional discount. Discount will be auto-applied at checkout. Offer valid online at theory.com in the UK only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

ARCHIVE + SALE + OUTLET
Offer valid on selected styles in Theory retail stores, and at theory.com in the UK only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

Women's Sale

Men's Sale

Women's Summer 2025

Men's Summer 2025

Sale

New Arrivals

Trousers

Sale

New Arrivals

Trousers

Women's Linen Shop

Men's Linen Shop

END OF SEASON SALE

New Lines Added

Up to 40% Off Selected Styles*

Summer, Captured

Easy Dresses

New Arrivals

Power Trousers

Theory Wardrobe