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Welcome to Theory
Sign-up to our mailing list, and receive 15% off your next order.
By entering your information above, you agree to receive regular emails about our latest collections, exclusive offers, and more. You can withdraw your consent at any time. Read our privacy policy for more details. Offer valid in the UK only. Not valid for existing email subscribers. Exclusions apply.
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Exclusions
Promo T&Cs
WELCOME OFFERFor new subscribers only. Discount will be applied when your unique promotional code is entered at checkout. Offer valid online at theory.com in the UK only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.
REFER-A-FRIEND OFFER
Offer valid for one month from date of issue for friend referred, and four months for referee. Discount will be applied when your unique promotional code is entered at checkout. Offer valid online at theory.com in the UK only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.
INFLUENCERS
Discount will be applied when the promotional code is entered at checkout. Offer valid in Theory retail stores and online at theory.com in the UK only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.
ESSENTIAL DUOS
Choose two selected womenswear or menswear styles, in any size or colour to receive an additional discount. Discount will be auto-applied at checkout. Offer valid in Theory retail stores and online at theory.com in the UK only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.
SALE + OUTLET
Offer valid on selected styles in Theory retail stores, and at theory.com in the UK only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.
APPLE PAY OFFER
Discount will be applied when the Apple Pay payment method is selected at checkout. Offer valid online at theory.com in the UK only. Only available on Apple Pay compatible devices. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.