Theory Archive: Up to 70% Off Previous Collections* -
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Due to demand, delivery may take up to 8 business days once processed* | LEARN MORE
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We’re building sustainability into our DNA beginning with raw materials. Our most-used fibers—cotton, wool, and linen—are sourced from environmentally and socially responsible farms. These fibers are transformed into our signature Good fabrics by mills focused on reducing the impact of their manufacturing processes.
People
We strive to educate and empower our communities. From Be Heard panel discussions to our Diversity + Inclusion Committee, leadership initiatives and industry-based partnerships inspire us to act with integrity, nurture our community, and find innovative ways to work together.
Planet
We strive to improve the fashion industry’s standards and reduce our impact on the planet, while creating products that customers can love and trust.
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Up to 70% Off
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Up to 70% Off
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Essential Duos: 2 for £300
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Up to 70% Off
Exclusions
Promo T&Cs
THEORY ARCHIVEAvailable on selected styles on theory.com in the UK only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.
SALE
Available on selected styles in Theory retail stores, and on theory.com in the UK only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.
ESSENTIAL DUOS + TRIOS
Choose 2 selected womenswear styles, or 3 selected menswear styles, in any size or colour to receive an additional discount. Discount will be auto-applied at checkout. Offer valid in Theory retail stores and on theory.com in the UK only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.
REFER-A-FRIEND - 20% OFF
Offer valid for 31 days from date of issue. Discount will be applied when your unique promotional code is entered at checkout. Offer cannot be combined with other promotional offers. Offer valid on theory.com in the UK only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.
EMAIL SIGN-UP - 15% OFF
For new subscribers only. Offer valid for 31 days from date of issue. Discount will be applied when your unique promotional code is entered at checkout. Offer valid in Theory retail stores and on theory.com in the UK only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.