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This Weekend Only: 30% off selected outerwear styles* - SHOP WOMEN

Discover our Linen Shop - SHOP WOMEN | SHOP MEN

Enjoy 15% off your first online order - SIGN-UP

Free shipping, exchanges & returns on all orders*

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This Weekend Only

30% Off Selected Outerwear Styles*

Shop Women

Bring The Heat

Warmer weather is just around the corner. Come prepared with lightweight, natural fabrics, uncomplicated silhouettes, and a relaxed sensibility.

SHOP WOMEN

SHOP MEN

The Linen Shop

Discover the breeziest fabric—now available in an expanded range of styles and finishes.

SHOP WOMEN

SHOP MEN

Women's Linen

Treeca Pull-On Trousers in Good Linen

~~Price reduced from to~~ £225.00

New Season

Relaxed Blazer in Good Linen

~~Price reduced from to~~ £430.00

New Season

Men's Linen

Clinton Blazer in Good Linen

~~Price reduced from to~~ £475.00

New Season

Curtis Drawstring Trousers in Good Linen

~~Price reduced from to~~ £230.00

New Season

Trousers

Trousers, Perfected. It’s what we do.

SHOP WOMEN

SHOP MEN

Easy Dresses

Sophisticated silhouettes, simplified for summer.

SHOP NOW

Trending

Button-Up Shell Top in Linear Cotton

~~Price reduced from to~~ £225.00

New Season

Double Pleat Trousers in Linear Cotton

~~Price reduced from to~~ £325.00

Sleeveless Boatneck Top in Good Linen

~~Price reduced from to~~ £205.00

New Season

Relaxed Pull-On Trousers in Good Linen

~~Price reduced from to~~ £265.00

New Season

Essential Tees and Polos

Dressed up or down these effortless styles are our most elevated basics.

SHOP NOW

Trending

Essential Tee in Cosmos Slub Cotton

~~Price reduced from to~~ £75.00

Essential Duos: 2 for £120

New Season

Zaine Trousers in Precision Ponte

~~Price reduced from to~~ £185.00

Essential Duos: 2 for £320

New Season

Damian Short-Sleeve Tee in Cotton

~~Price reduced from to~~ £155.00

New Season

Irving Shirt in Relaxed Linen

~~Price reduced from to~~ £165.00

New Season

Theory Wardrobe

A range of styles for everyone, featuring fresh cuts and bestselling favorites.

SHOP WOMEN

SHOP MEN

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-15% OFF YOUR NEXT ORDER*

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Track My Order
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Size Guide
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Klarna
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Gift Card Balance

About Theory

Our Story
Theory For Good
Store Finder

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customer.care@uk.theory.com

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Exclusions

Promo T&Cs

WELCOME OFFER
For new subscribers only. Discount will be applied when your unique promotional code is entered at checkout. Offer valid online at theory.com in the UK only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

INFLUENCERS
Discount will be applied when the promotional code is entered at checkout. Offer valid in Theory retail stores and online at theory.com in the UK only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

ESSENTIAL DUOS
Choose two selected womenswear or menswear styles, in any size or colour to receive an additional discount. Discount will be auto-applied at checkout. Offer valid online at theory.com in the UK only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

ARCHIVE + SALE + OUTLET
Offer valid on selected styles in Theory retail stores, and at theory.com in the UK only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

Women's Linen Shop

Men's Linen Shop

New Arrivals

Trousers

Theory Wardrobe

New Arrivals

Trousers

Theory Wardrobe

Women's Linen Shop

Men's Linen Shop

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This Weekend Only

30% Off Selected Outerwear Styles*

Bring The Heat

The Linen Shop

Trousers

Easy Dresses

Essential Tees and Polos

Theory Wardrobe