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Theory Project Spring 2024
Informed by his Dutch upbringing and a deep appreciation of architecture, Paris-based fashion designer Lucas Ossendrijver has worked with some of the most influential European fashion houses. He brings his innovative construction techniques to Theory Project—a special collection that expands upon Theory’s design codes.
Women's Theory Project Spring 2024
About the Designer
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Informed by his Dutch upbringing and a deep appreciation of architecture, Paris-based fashion designer Lucas Ossendrijver has worked with some of the most influential European fashion houses. He brings his innovative sense of product design and construction-focused techniques to Theory Project—a special collection that broadens the spectrum of Theory styles, fits, and fabrics.
Everything is connected to my interest in construction—you can change a garment by changing the construction, by changing fabrics, or what you can do with a fabric. It's very tactile.
-- Lucas Ossendrijver
Informed by his Dutch upbringing and a deep appreciation of architecture, Paris-based fashion designer Lucas Ossendrijver has a minimal, construction-focused design language. For his debut Theory capsule, he proposes a fluid take on workwear inspired by the dynamic New York City lifestyle. Get to know the visionary designer and the inspiration behind his debut Theory Project collection.
How did you fall in love with tailoring? I'm a very hands-on designer. When I was young, I went to a flea market in Amsterdam and found a tailored jacket from the beginning of the century. Out of curiosity, I opened it to see how it was made and discovered all this workmanship you don't see from the outside. This was the beginning of my love of tailoring. Everything is connected to my interest in construction—you can change a garment by changing the construction, by changing fabrics or what you can do with a fabric. It's very tactile.
What drew you to Theory? We both believe in empowering people and making their life nicer, easier, and making them feel good about themselves. And because of the scale of the company and the purposefulness of the products, the clothes have a real impact. It's not about creating editorial looks just for an image or the catwalk —it's about products that live on the street.
You're from Holland but based in Paris, how does New York inspire you? In New York, I always feel a sense of purpose. People are always going places, and their attitude and the way they dress reflects this. The styling is a mix that feels accidental and blurs categories. It’s the unexpected element that inspires me.
Blurred categories are a theme in your work… I've always been inspired by things that are not 100% clear—things that exist in the space in between formal and casual, for example. The way people live now, clothes have to be functional and adapt to your lifestyle—Theory understands this, and so do I.
Tell us about your Theory Project collection. I conceived the whole collection as a wardrobe—for people to combine the pieces the way they want. It's very versatile. For me, it's about finding the right balance between things that are functional, that look good, and that actually make you feel composed when you wear them. These are clothes that live and move on the street.
Exclusions
Promo T&Cs
WELCOME OFFERFor new subscribers only. Discount will be applied when your unique promotional code is entered at checkout. Offer valid online at theory.com in the UK only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.
REFER-A-FRIEND OFFER
Offer valid for one month from date of issue for friend referred, and four months for referee. Discount will be applied when your unique promotional code is entered at checkout. Offer valid online at theory.com in the UK only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.
INFLUENCERS
Discount will be applied when the promotional code is entered at checkout. Offer valid in Theory retail stores and online at theory.com in the UK only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.
ESSENTIAL DUOS
Choose two selected womenswear or menswear styles, in any size or colour to receive an additional discount. Discount will be auto-applied at checkout. Offer valid in Theory retail stores and online at theory.com in the UK only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.
ARCHIVE + SALE + OUTLET
Offer valid on selected styles in Theory retail stores, and at theory.com in the UK only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.